Our Story
A new space. A new chapter. A place to create, gather & celebrate.
After spending 13 years building Kristalize Jewelry from the ground up and growing it into a brand carried by more than 2,800 retailers, founder Krista Lovelady sold the company and closed an incredible chapter of her life. But the creativity behind it never went away.
Years of building a brand meant years of photoshoots, content creation, product launches, events, collaborations and bringing ideas to life. After the sale of Kristalize, Krista began dreaming about what could come next — and this time, instead of creating another brand, she wanted to create a space where other people could build theirs. That vision became STONI.
STONI was born from a love of creating — and from the belief that the right space can turn an idea into something special.
13
2800+
Years building
Retailers reached
1
New chapter
Create
01
Brand shoots, content days, product launches and athlete sessions — a space built to be styled and restyled around your idea.
Gather
02
Bridal and baby showers, workshops, pop-ups and intimate events. Versatility sits at the heart of every room.
Celebrate
03
More than renting a beautiful space — a place for ideas, milestones, businesses and people to come to life.
Alabaster, Alabama
STONI is a creative + event studio designed to be transformed into whatever you need it to be.
From brand shoots and content days to bridal and baby showers, workshops, pop-ups, intimate events, athlete sessions and everything in between, STONI was created with versatility at its heart. We want you to walk through our doors with an idea and immediately begin imagining the possibilities.
Because STONI isn’t just about renting a beautiful space. It’s about creating a place for ideas, milestones, businesses and people to come to life.
Kristalize was the brand Krista built. STONI is the space she’s building for you. Welcome to our next chapter. Welcome to STONI.
Come see the light for yourself
Follow the light